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Terms of Service

Last updated September 15, 2026

These terms govern nlaapp.com: the marketing site, agency accounts, the Coaching Hub, invites, billing, and the browser app at /client. They do not replace the NLA iPhone app's terms, and they do not cover the separate 5-Week Reset program.

These terms and the other NLA documents

Next Level Awaits ("NLA," "we," "us") runs more than one product. Each has its own contract on purpose.

  • This website and the agency platform are covered by these Terms, the Privacy Policy, and Refunds and cancellation.
  • The NLA iPhone app is covered by the app Terms & Conditions and app Privacy Policy. App Store and Google Play billing, the in-app Premium subscription, the AI assistant, and on-device calendar sync live there. We are not rewriting those documents here.
  • You use one login across the website and the app. Agreeing here does not cancel the app terms. Using the app does not cancel these terms.

Creating an agency account, accepting an invite, checking the agreement box at signup, or paying for a subscription means you accept these terms. If you do not agree, do not use this website.

Who these terms are with

If you create an organization, you are the owner and you are the customer. If you join as a hired coach or as a client, you are a user of the owner's workspace. Coaches and clients do not buy this software and do not see a bill.

You must be at least 18 to create an organization or to accept a coach seat. Clients must meet the age rules in the app terms if they use the iPhone app (currently 13, with a parent's permission under 18). An agency that invites a minor is responsible for having the consent the law requires for that coaching relationship. This product is not directed at children under 13.

What the website does

NLA is accountability software for coaching agencies. A coach assigns goals, tasks, habits, and projects. The client carries that work out in the NLA iPhone app or in the browser. The coach sees progress on the work that coach assigned, and can chat and keep session notes in the Coaching Hub.

We sell to general fitness, life, and executive or business coaching. We do not sell to medical, clinical, or therapy practices, and we do not sign HIPAA business associate agreements. Do not store protected health information here. The software is a tracking and communication tool. It is not medical, legal, financial, or psychological advice, and it does not create a professional-services relationship between NLA and your clients.

The public demo at /demo is a read-only walkthrough with fictional sample data. It is not a promise that every control you see there exists on a paid account, and it is not a place to enter real client information.

Accounts and the shared login

You are responsible for the email and password on your account, and for turning on two-factor authentication if your organization requires it. Tell us at matt@nlaapp.com if you think the account was used without permission.

The same account reaches the iPhone app and this website. Goals, tasks, habits, and the rest of the tracking data live in one database. That is intentional: progress is not trapped on one device. It also means app-only features stay under the app terms even when you signed up on the web.

Organizations, coaches, and clients

An organization is the agency workspace. The owner can see across the roster, invite and offboard coaches, transfer ownership, and manage billing. A hired coach can invite clients and assign work. A client is someone who accepted a coach's invite.

Visibility is author-locked: a coach sees the work that coach assigned, not another coach's assignments, and not a client's personal goals, journal, or other private tracking. The owner is the deliberate exception, so the agency can handle a complaint or a coach's departure. If you are a client, understand that your coach sees what they assigned and that the agency owner can see more than that coach can.

Archiving a coach requires naming a successor first. Ownership can transfer to someone else without us in the middle. If you have a coaching relationship and you ask us to delete your account, the request is reviewed by the organization rather than wiping the agency's records on the spot. Those workflows are part of the product, not extras.

The trial

A new organization starts a 14 day trial with no card required. The trial includes 1 practicing coach seat and 20 active clients, and the product enforces those two caps. Nothing is charged when the trial ends. We do not currently turn your data off on day 15; it stays in place. We may later limit access on an unpaid organization after the trial. We will not invent a card charge to do that.

A practicing coach seat is a hired coach, a pending coach invite, or an owner who actually coaches clients. Holding the owner login without coaching does not use the trial seat.

Paid plans, invoices, and who pays

Paid use is a monthly Stripe subscription on one invoice with two parts: a flat rate per practicing coach seat, plus one client-capacity batch that covers the whole roster. Current figures are published on Pricing. Stripe is what actually charges the card. The owner is the only person who can start checkout or open the billing portal. Coaches and clients never see a billing screen for this software.

Self-serve checkout currently allows up to 25 coach seats and batches through 1,000 active clients. Past that, you talk to us. Checkout is not a named set of plans. Batch labels are capacity, not product names.

After you subscribe, Stripe stores the seat quantity and the batch you picked. Those numbers are the size of your paid plan, and the product enforces them the same way it enforces the trial: you cannot add a coach seat or an active client past what you bought. Changing seats or capacity is done by the owner through checkout or Stripe's billing portal, not by a coach. We will not charge you for a larger batch than you selected at checkout or later changed through Stripe.

Subscriptions renew each month until canceled. How to cancel, what happens to access, and refunds are in Refunds and cancellation.

App premium included with an organization

When a coach or client joins through an organization, we grant NLA app Premium on their consumer app account through RevenueCat so they do not have to buy it separately. That grant is not an App Store purchase by the agency, and Apple's or Google's consumer refund rules do not apply to it. If the grant is later removed, any consumer subscription the person buys themselves is back under the app terms.

Your content

Content you or your organization enter (assignments, chat, session notes, roster details, and the tracking data in the shared database) stays yours. We do not claim ownership. You grant us the license we need to host it, display it to the people the product is built to show it to, back it up, and operate the service.

You are responsible for what you put in NLA and for having the right to put it there, including any permission you need from clients. Do not store anything illegal, and do not use the service to violate someone else's rights.

If you send us ideas or feedback, we can use them without owing you a fee or a license back.

Acceptable use

Do not:

  • Use the service for anything illegal, including storing protected health information we are not contracted to hold
  • Try to break, scrape in an abusive way, reverse-engineer, or interfere with the service
  • Attempt to access another user's account, or another coach's author-locked work except as the product allows an owner to do
  • Abuse, overload, or attack our infrastructure or our providers
  • Resell access, share login credentials as a substitute for a paid seat, or invite people solely to harvest their data
  • Use the public demo to store real client information

We can suspend or terminate accounts that violate this.

Third-party services

The website relies on Supabase (accounts and data), Stripe (organization billing), Resend (transactional email), Vercel (hosting), and RevenueCat (the promotional app-premium grant). The iPhone app also uses Anthropic and, if you turn it on, your device calendar. Those app-only processors are described in the app privacy policy. Outages or changes at a provider can affect NLA. We are not a professional-services firm on the hook for their uptime.

We do not currently offer a service-level agreement. The product is provided as a self-serve tool by a small company, and features can change.

Ending the service and deleting accounts

You can stop using the website at any time. The owner can cancel a paid subscription as described in Refunds and cancellation. Canceling billing is not the same as deleting accounts.

Anyone can request deletion from Account. If you have no coaching relationship, deletion is immediate. If you do, the organization reviews the request (currently within 30 days) so an agency's records are not erased from under it. Details are in the Privacy Policy.

We may suspend or close access if you break these terms, if we have to for law or security, or if we discontinue the website product. If we discontinue it, we will not keep charging a canceled customer for a service that no longer exists.

No warranty

The website is provided "as is," without warranties of any kind, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not guarantee uninterrupted or error-free service, that it will meet a particular coaching workflow, or that author-lock or any other control is a substitute for your own professional, legal, or ethical duties to clients.

Limitation of liability

To the extent the law allows, we are not liable for indirect, incidental, special, consequential, or lost-profit damages, or for lost data, arising from the website. Our total liability for claims relating to the website is limited to the amount the organization paid us for it in the 12 months before the claim, or $100 if it paid nothing.

Your responsibility for your practice

You are responsible for your coaching practice: licenses, client agreements, privacy notices to your clients, and how you use what you see in NLA. If a claim comes from your content, your invitations, or your use of the service (other than our own failure to provide it), you will cover us for that claim to the extent the law allows.

Changes

If we make material changes, we will update the date above. Continuing to use the website after the change means you accept the updated terms. For a paid organization, a change that materially reduces what you already paid for in the current period does not take away that period; it applies going forward.

Governing law and other boilerplate

These terms are governed by the laws of the State of Illinois, without regard to conflict-of-law rules. If a court finds one part unenforceable, the rest still applies. If we do not enforce a part once, we can still enforce it later. You may not assign these terms without our consent, except that an ownership transfer inside the product moves the customer relationship with the organization. We may assign them as part of a sale of the business. These terms, plus the Privacy Policy and Refunds and cancellation, are the agreement for the website. They do not change the app terms or any 5-Week Reset purchase terms.

Contact

Questions: matt@nlaapp.com.